Famous Logo Evolutions – Is It Time To Change Your Logo?

[NOTE: Do you design logos? Looking for exposure? Enter my contest – click here for details!]

Everywhere you look, you are bound to see a company’s logo. Not just in advertisements… but on the products in your home; on your groceries, your phone, your computer, your appliances, your pens, your clothes, even your currency! Some logos have reached “icon” status, and are recognized by billions of people all over the world. However, even the most recognizable and most famous logos have gone through changes over the years.

Pepsi Logo Evolution Continue reading

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  • Submissions will be accepted through March 21, 2012. The winner will be announced on Friday, March 30, 2012, via e-newsletter and on this site.

HOW TO ENTER Continue reading

Create Your Own Hallmark Holiday

There is a debate whether St. Valentine’s Day is a “Hallmark Holiday.” Some regard it as a made up holiday, much like Grandparents’ Day, Secretary Day and Sweetest Day, where companies like Hallmark commercially benefit. Hallmark denies such marketing prowess on it’s website, citing the history of the holiday, dating back to 498 AD. In either case, it should be noted – and hard to place a value on – a company is associated with several holidays.

This got your Guerrilla Marketer thinking…

How can this concept help drive your business? What “holiday” can you create which will generate buzz, increase awareness and drive traffic?

You may have already done the “Anniversary Sale,” or “Customer Appreciation Day.” Those are good. However, I’m thinking larger. How can you turn a nationally recognized day, and turn it into your own? Continue reading

Super Bowl Ads 2012: Strategic Catches & Drops

By now, the Super Bowl ads have been discussed, dissected and graded by friends and experts alike. This week, I have covered my views on Trends & Observations, as well as how Social Media was (or was not) used. Today, I’ll cover where it all starts. As Bugs Bunny said when getting beaten in the wrestling ring, “It’s time for a little strategy!

Who had the best Super Bowl strategy? Who dropped the ball? Here’s what Your Guerrilla Marketer has to say…

The basics in marketing strategy are simple:

  • Have a Goal (while “increase sales” is always good, the more specific the goal – like get 10,000 to sign up for the Acura NSX wait list – the better your odds of succeeding)
  • Target your Demographic (who would drive an NSX? where do you reach them?)
  • Craft your Message (who/what would appeal to your target audience?)
  • Deliver the Message (choose when and how the message gets delivered. Like real estate, location and timing is everything!)

There is a lot more involved, but you didn’t come here to get a crash course in Marketing 101. Since I don’t have closed-door knowledge of the advertisers’ goals, I will take a look at various strategies I noticed and present my take for your reading pleasure. Continue reading

Super Bowl Ads 2012: Social Media Fumble?

On Wednesday, I gave my view on Trends & Observations of this year’s Super Bowl advertisements. Today, I’ll cover what role Social Media played, if at all, in the 69 spots which ran from kickoff to the final whistle of Super Bowl XLVI.

In my blog prior to the Super Bowl, I wondered if advertiser’s would use Social Media to turn branding (traditionally national ads) to call-to-action (traditionally local ads). As I watched each advertisement, this is what I found:

  • Out of the 69 spots, I noticed 24 (34.7%) listed their website or facebook page
  • Only 2 (2.8%) listed their Twitter hash mark

To be fair, another source, Altimeter, reports 57% of the ads mentioned a website – although I’m not exactly sure what timeframe of ads they reviewed.

The lack of Twitter love makes sense, as it doesn’t make as big an impact as a company’s robust website. I’m not against Twitter (you can follow me here) and it can be an excellent tool in creating buzz but, if one is spending $3-4M per 30 seconds, you are looking for the biggest impact you can make. Ideally, your company site should be convincingly telling your story and capturing leads or producing sales.

Which brings me to listing your website and/or facebook page. Unless you feel you can get everything you want to say in 30, 60 seconds (or, in Chrysler’s case, 2 minutes), I would suggest directing viewers to where they can get more of the story. More importantly, I would give viewers a reason why to get more of the story.

The seven Dot Com advertisers (Hulu, Go Daddy, Tax Act, Teleflora, Cars, E-Trade and CareerBuilder) made sure to tell their audience where to go (in a nice way). However, only Go Daddy offered more than their product for reasons to visit their site (sex appeal, even though many I interviewed found it tacky). I struggle to recall any commercial other than Go Daddy that said, “To see the rest of the story, visit…” As a Guerrilla Marketer, this seems elementary. Continue reading

Super Bowl Ads 2012: The Good, The Bad & What Were They Thinking?

Some Super Bowls ads outshine the game. This year? Not so much. Part was due to a tight game that went down to the final play (NBC’s prayers to the football gods were answered!). Part was due to a fairly lackluster batch of 30 second, 60 second and, yes, even two minute pitches. Overall, the reaction I got was most people were disappointed in the commercials this year. Like Madonna’s Half Time Show, there were some who enjoyed it, some who didn’t like it and some who were just plain indifferent – which is an advertiser’s nightmare.

Didn’t get a chance to see the ads? Watch them here.

The Good: Doritos, Go Daddy, TaxAct, Kia, Bud Light Weego, Honda CRV, Dannon Oikos get high marks.

The Bad: Bud Light Platinum, Coca-Cola missed the boat.

What were they thinking? Continue reading