Turkey Day Marketing? No Thanks

The holidays are here and we will start to be bombarded by more and more messages from every kind of source. Some messages will be clever and find avenues to stand out and grab your attention (a blog for another day). It seems the holidays have been associated with marketing and spending for generations.

As Lucy says in A Charlie Brown Christmas (1965), “Look, Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.”

And, maybe, Lucy is right.

But, there is one holiday, however, untouched (some would say untarnished) by marketing: Thanksgiving. Sure, there is the traditional Macy’s parade (how genius is that?), football games and some midnight sales, but… for the most part, even stores close on Thanksgiving.

While the message behind other holidays seem to be more and more associated with icons rather than the true meaning (Santa? Easter Bunny?), the core of Thanksgiving remains time-tested and true; gratitude for what we have and spending time with loved ones. It has become a tradition in most American households to travel to see family and friends and to enjoy each other’s company. It is the one day, the one holiday, where America seems to stop the great capitalist engine, pause, reflect and enjoy life.

As for all those sales? They have their own holiday: Black Friday. As a full-blooded, devoted marketer, even I have to admit: Thanksgiving itself should remain unscathed and family-focused. And I hope it never changes.

Your Guerrila Marketer,
Rick Verbanas

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