How To Turn Your Customers Into Advocates – Part 2

Turning customers into Advocates will do wonders for your business. There may be no better way to create a sale than by having your customers rave about your business/product/service. In my last blog, I discussed how creating online communities will keep your customers on your site, and talking about you. But, what can you do to create a community in person?

This notion has been around for ages. One classic example is a book club sponsored or created by bookstores. What better way to get people reading more than to get a group of people to all read the same book and then gather to discuss it? There is something about sharing one’s passion with a fellow fan that brings a lot of joy. Plus, there is the peer pressure of finishing it by the allotted time, and being able to discuss it intelligently. Ultimately, it keeps the customers active in what you offer and, hopefully, your business “top of mind.”

You may be thinking, “But what about my business? I don’t sell books. What can I do to get people together to enjoy my service/product?”

The answer is simple, really. Continue reading

How To Turn Your Customers Into Advocates – Part 1

It is no secret… it costs more to win a customer than it does to retain one. You may spend considerable capital to advertise your product or service to fill your pipeline with interested prospects, with only a certain percentage actually closing. After all that investment, effort and manpower to get the sale, doesn’t it make sense to do what you can to keep them spending with you?

There are many avenues of creating customer retention; loyalty programs, coupons, customer referral rewards, auto drafts, subscriptions, to name a few very effective ways. However, you may want to consider adding another tool for your arsenal: Communities.

Providing customers a place to gather, whether online or in person, will create a bond around a common interest. This is the best way to turn Loyal Customers into Advocates. According to Dictionary.com, to advocate is “to speak or write in favor of; support or urge by argument; recommend publicly.”

Wouldn’t it be great if an undecided prospect read, or was personally given, a recommendation by one of your customers? In Fred Reichheld’s “The Ultimate Question,”  he breaks down customers in to three categories; Continue reading