LinkedIn Posting 101 – You Are Being Judged

While on LinkedIn, you may have seen battles surrounding what is considered appropriate content. You have likely seen the “Solve if you are a genius” posts, or posts about politics, or religion, or pictures of attractive women, followed by sporadic comments from people saying “This is Not Facebook,” and admonishing them for doing so.

I am not the LinkedIn Police, nor am I here to judge you.

But, rest assured, you ARE being judged.

As a marketing guy, I’m here to point out perception is reality. So, if you are on LinkedIn to network, keep your personal brand active, seek new employment opportunities, find new clients… you may want to keep the following tips in mind.

Be mindful of what you say and “Like”
Whenever you post a comment or like a post, your actions show in all of your connections homepage feed. Before you comment or like, consider… is this something you want everyone to see? Likewise, if you have a public profile, anyone can go to your profile page and see your recent activity. Current and potential employers and clients will be able to learn a lot more about you in an instant.

Personally, I know connections who tend to make strong comments about politics and religion. I know who “likes” every attractive woman’s posts. I know who spends time solving math problems and captioning photos. Do you think employers and clients will make their own conclusions on your personality or your work ethic? Right or wrong, they will.

Demonstrate your thought leadership
Since your potential employers and clients are seeing your activities, LinkedIn is the perfect place to Continue reading