The New Year is a great time for reflecting on the past year and setting goals for the new one. This is great, of course, for personal issues we want to improve. But, what about your business? Have you sat down and really looked at where you’ve been and where you want to go?
Last year, did you reach your business goals (gross sales, unit sales, market share penetration, new client acquisition, new locations developed, reduce costs, increase profits)? What do you think your greatest achievements were of 2016?
There is a common saying, “Celebrate your successes and learn from your failures.” Personally, I think we can learn from anything… if we ask the right questions. So, what made your victories successful? Sit down and really analyze what made something work. Was it the extensive planning, as well as preparing for various outcomes? Was it the new personnel you hired? Was it you taking a more hands on approach… or less? Was it that social media campaign? That PR blitz? That creative direct marketing idea?
On the other hand, what didn’t work? If you could do something different in 2016, what was it? How would you do it differently?
As George Santayanna wrote in his book Reason in Common Sense, Continue reading