Turning customers into Advocates will do wonders for your business. There may be no better way to create a sale than by having your customers rave about your business/product/service. In my last blog, I discussed how creating online communities will keep your customers on your site, and talking about you. But, what can you do to create a community in person?
This notion has been around for ages. One classic example is a book club sponsored or created by bookstores. What better way to get people reading more than to get a group of people to all read the same book and then gather to discuss it? There is something about sharing one’s passion with a fellow fan that brings a lot of joy. Plus, there is the peer pressure of finishing it by the allotted time, and being able to discuss it intelligently. Ultimately, it keeps the customers active in what you offer and, hopefully, your business “top of mind.”
You may be thinking, “But what about my business? I don’t sell books. What can I do to get people together to enjoy my service/product?”
The answer is simple, really. Continue reading