There is a debate whether St. Valentine’s Day is a “Hallmark Holiday.” Some regard it as a made up holiday, much like Grandparents’ Day, Secretary Day and Sweetest Day, where companies like Hallmark commercially benefit. Hallmark denies such marketing prowess on it’s website, citing the history of the holiday, dating back to 498 AD. In either case, it should be noted – and hard to place a value on – a company is associated with several holidays.
This got your Guerrilla Marketer thinking…
How can this concept help drive your business? What “holiday” can you create which will generate buzz, increase awareness and drive traffic?
You may have already done the “Anniversary Sale,” or “Customer Appreciation Day.” Those are okay. However, I’m thinking larger. How can you turn a nationally recognized day, and turn it into your own?
For example, I know on the first day of Spring, Rita’s will give out free Italian Ice to everyone. Every year, this is their big push to let the community know they are open for business. In fact, this year is their 25th Anniversary of hosting this event – at now over 600 locations in 30 states and five countries. There will be lines of people, even in cold weather, waiting for their free cone. People driving by will wonder what is going on, perhaps noticing the location for the first time. And, for those who went last year, many will now associate the first day of Spring with this chain.
So, what holiday or nationally recognized day or date can you use to associate with your business?
Can the first days of Summer, Fall or Winter tie in to your business?
What about Continue reading