Social Media Networking for Small Business: Part 2 Target Audience

Building a Social Media presence takes time and effort. Who has time and effort to waste? That is why you need to make sure you are speaking the same language in the same country. Do you know where is your target audience?

I presented a webinar on Social Media Networking for Small Business last month. You can watch it here. Here are the highlights…

For Part 1 – Goals, click here.

In this blog, we’ll cover Part 2 – Target Your Audience 

Where is your audience? What medium do they use? How do you find them?

There are more than 200 social media sites. The big challenge is to narrow this list to social media sites where you know many of your customers participate. To do that, you need to gather some basic information about your customers:

  • Sex
  • Age
  • Income
  • Education
  • Marital Status
  • Children
  • Occupation

If you know this information, you can better target where your audience will be.

Online MBA has provided an interesting graphic which breaks down the demographics of the top social networking sites. The info is a little dated, but is still very valuable for our purposes. Compare the information you know about your audience, and you should be able to determine which sites allow you to best reach your audience with your message.

Keep in mind, this information is merely to help you get started. Once you start participating in each of the social sites, you will judge how effective each one is for creating a dialogue and engaging your target audience. If you aren’t getting the return you were expecting, you can always tweak or try something new. However, having an idea of where your target audience is will give you the best chance at success.

Check back soon for Part 3 – Find Your Promoters.


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