Continuing a series of blogs on Social Media Networking for Small Business! Recently, I presented a webinar for the Institute for Entrepreneurial Leadership. You can watch it here. In case you’d rather read than watch the webinar, I’ve broken it down into a series of blogs:
Engage Your Audience
In social media, marketers often forget Rule #1 – It’s social. In traditional advertising, it is a “Push” medium. Meaning, commercials on television or the radio interrupt what you are doing to send you a message. In social media, it is a “Pull” medium. People seek out the info they want or need and often rely upon trusted or respected sources to help make their consumer choice. That could mean asking a friend, posting a question on a message board, reviewing comments on a blog or reading an article from a trusted source.
So, how do you provide them the information they are seeking?
- Inform – This is where you can talk about fun or interesting things going on with you or your business. Or, give tips or helpful advice related to your industry.
- Post Regularly – Fans will periodically check in to see what you are up to. If they get the same info as before and you have neglected to update, they will neglect to come back.
- Upload photos! Business Insider published an article on 16 Heatmaps That Reveal Exactly Where People Look. As you can see here in this facebook heatmap, photos get the most eyeballs.
DON’T: Continue reading