Monday Morning Marketing Minute: Study On Ads Showcasing Diversity, When PR Spokespeople Become the News

Your weekly roundup of marketing news, tips and mistakes! 

Could Vimeo Business Be Your New Video Marketing Service?
The global video-sharing website Vimeo recently unveiled a business-focused subscription plan aimed at startups, small businesses and agencies. You can not only share videos with calls to action buttons and an email subscription service, but also track your viewers’ engagement in targeted email campaigns…

Study: Ads Showcasing Diversity Connect More with Young Consumers
In the past, industry wisdom has suggested that the best business practice is to separate politics from marketing entirely. That may become less prevalent, however, as young consumers become receptive to or even demanding of more nontraditional representation in their ads…

Marketing Mistakes  
Learning from mistakes is critical. Who said they had to be your own?

When PR Spokespeople Become the News
While no one can argue Sean Spicer has his hands full as the White House press secretary and communications director, it became worse when he committed a PR no-no and allowed himself to become the topic of news (and ridicule)…

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