Monday Morning Marketing Minute: Study On Ads Showcasing Diversity, When PR Spokespeople Become the News

Your weekly roundup of marketing news, tips and mistakes! 

Could Vimeo Business Be Your New Video Marketing Service?
The global video-sharing website Vimeo recently unveiled a business-focused subscription plan aimed at startups, small businesses and agencies. You can not only share videos with calls to action buttons and an email subscription service, but also track your viewers’ engagement in targeted email campaigns…

Study: Ads Showcasing Diversity Connect More with Young Consumers
In the past, industry wisdom has suggested that the best business practice is to separate politics from marketing entirely. That may become less prevalent, however, as young consumers become receptive to or even demanding of more nontraditional representation in their ads…

Marketing Mistakes  
Learning from mistakes is critical. Who said they had to be your own?

When PR Spokespeople Become the News
While no one can argue Sean Spicer has his hands full as the White House press secretary and communications director, it became worse when he committed a PR no-no and allowed himself to become the topic of news (and ridicule)…

Monday Morning Marketing Minute: Super Bowl Ad Reactions, Full-Stack Marketing Trends

Your weekly roundup of marketing news, tips and mistakes! 

Heinz’s Brilliant Non-Super Bowl Campaign
Want to call in sick today? You’re not alone. After last year’s unforgettable Weiner Dog Super Bowl ad, Heinz decided this year to start a petition for having the day after the Super Bowl off, and it has gotten plenty of press…

Three full-stack marketing trends for 2017
What is “Full-Stack Marketing?” It refers to someone who has a ‘full stack’ of skills – creative, technology, and data – and can deliver in any one of the areas, or across all three. Here are three trends for 2017 according to the co-founder and Chief Innovation Officer of Emarsys…

 

Marketing Mistakes  
Learning from mistakes is critical. Who said they had to be your own?

84 Lumber Website Crashes After Commercial about Immigration
For an ad considered “too controversial” to air completely on TV and directing viewers to see the rest on their website… wouldn’t it make sense to have the website ready for all the traffic?

Monday Morning Marketing Minute – Tips to Navigate the New LinkedIn, Preview Super Bowl commercials

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Your weekly roundup of marketing news, tips and mistakes!


LinkedIn debuts new desktop version with ‘chatbots’, new search and more

Having trouble navigating the new LinkedIn? Here is an overview of some of the changes…


Here Are All the 2017 Super Bowl Commercials So Far
In the past few years, advertisers have started releasing versions of their TV ads in the weeks ahead of the Super Bowl to build up hype before the big game. Here’s a list and videos of all the Super Bowl LI commercials out so far…

Marketing Mistakes 
Learning from mistakes is critical. Who said they had to be your own?


Worst Super Bowl Commercials of All Time

Forbes interviewed industry experts who gave their list of Super Bowl failures over the years. Is one of your favorites on the list?

Monday Morning Marketing Minute – Marketing Effort Called a Disgrace, Four Trends for 2017

Your weekly roundup of marketing news, tips and mistakes! 

Four trends that will reshape marketing in 2017

What trends and technologies will keep marketers on their toes over the coming year? Hint: Chatbots, Ad blockers and videos will be big…

 

Could Your Marketing Job Become Obsolete Within The Decade?
Could you one day be replaced with a machine? The robots are coming for marketing jobs…

 

 

Marketing Mistakes 
Learning from mistakes is critical. Who said they had to be your own?

“Urban Decay’s Latest Marketing Effort Is A Disgrace”
Sephora didn’t learn their lesson after the backlash received for products named “Ghetto Fabulous” and “Celebutard,” as they recently have been lambasted for introducing “Druggie.” When they really needed some savvy public relations, they only sent this tweet for an apology…