Cinco de Mayo – the celebration of the Mexican army over the French in 1862 – is celebrated on a Saturday this year. You can bet, the Mexican restaurants in North America will be packed with both Latinos and non-Latinos looking for an excuse to celebrate. But… what about the non-Mexican restaurants?
The crafty guerrilla marketer knows you can ride the wave of others publicity by simply playing along. In the next week, you will see signs and advertisements for Corona and other Mexican beer outside American cuisine restaurants, bars and package stores. The result: giving the appearance of participating in an event and using others marketing efforts to help promote your own.
Riding The Wave
“Riding the wave,” as I like to call it, is a common guerrilla marketing tactic that allows Company B to use what is successful for Company A. You may have heard of the old advertising media buying phrase, “The Power of Three.” In essence, studies have shown Continue reading