Hate the Giants? Over the Patriots? Unless “your team” is in it, a lot of people tune in to the Super Bowl simply to watch the ads. Here is a list of this year’s Super Bowl advertisers.
What can Guerrilla Marketers learn from watching Super Bowl ads? Plenty. I’ve already blogged what the NFL can teach us about marketing (and it’s a lot). I believe the ads give a serious indication about the state of our country, and the current marketing trends. Let’s face it… if you are going to spend over $3M per half minute to spread your message, you are going to try to get the most creative minds in the industry to help you tell your story in 30 seconds. Sometimes they win and, a lot of the time, they lose.
What can the ads tell us about the country and our culture? It certainly paints a picture of what we like (food, beer, cars, etc.), but it also tells us what is happening. Ten years ago? The Dot Com companies ruled the night. The last couple of years, during the recession? Soda, chips, candy bars and fast food – inexpensive comfort items – took prevalence. I guess the real question is… How many candy bars do you need to sell to recoup the $3+ million spent in advertising?
Most of us don’t have the budget to get the publicity the Super Bowl brings. So, what should the crafty Guerrilla Marketer do? Continue reading