It’s football season, and fans everywhere are scheduling where they will be on Sunday. Whether it is in front of the television, at a local sports bar or tailgating at the actual game, fans are flocking to the NFL (National Football League). On average, nearly 20 million people view NFL games every week. That’s per game. According to Nielsen, viewership is up for each network who televises NFL games and are averaging their most viewers ever, increasing close to 10% each year.
Wait. Isn’t baseball supposed to be “America’s pastime?”
The NFL has built a business model to be envied. Years ago, they knew they were coming in second to MLB (Major League Baseball) and have since built a juggernaut that now hosts games internationally and is a licensing machine. How did they do it?
Some traditional, some innovative, some grassroots. And we can learn from it all. Continue reading